David Bourdin

University Name

Austria

Research Interests

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Articles (6)

What is to be expected? Optimizing the operationalization of consumer–brand relational norms

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Year:

2024

The Influence of Employee Accent on Customer Participation in Services

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Year:

2023

Is there more than one ratio bias? If so, why?

Article Link

Year:

2022

Is there more than one ratio bias? If so, why?

Article Link

Year:

2022

The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework

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Year:

2021

The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework

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Year:

2021

Collaborators (6)

Georgios Halkias

Associate Professor

Copenhagen Business School

DENMARK

Christina Sichtmann

Universität Wien

AUSTRIA

Rudolf Vetschera

Universität Wien

AUSTRIA

Katerina Makri

Tenure-track Professorship

Universität Wien

AUSTRIA

Vasileios Davvetas

Associate Professor

Leeds University Business School

UNITED KINGDOM

Ayşegül Engin

Universität Wien

AUSTRIA

David Bourdin

Research Interests

Explore related searches

Contact this professor

Articles (6)

What is to be expected? Optimizing the operationalization of consumer–brand relational norms

The Influence of Employee Accent on Customer Participation in Services

Is there more than one ratio bias? If so, why?

Is there more than one ratio bias? If so, why?

The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework

The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework

Collaborators (6)

Georgios Halkias

Christina Sichtmann

Rudolf Vetschera

Katerina Makri

Vasileios Davvetas

Ayşegül Engin

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