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David Bourdin

Austria

Research Interests

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Professors in Austria Professors in Marketing Marketing professors in Austria

Articles (6)

Year:

2024

Year:

2023

Year:

2022

Year:

2022

Year:

2021

Year:

2021

Collaborators (6)

Georgios Halkias

Associate Professor

Copenhagen Business School

DENMARK

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Christina Sichtmann

Universität Wien

AUSTRIA

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Rudolf Vetschera

Universität Wien

AUSTRIA

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Katerina Makri

Associate Professor

Universität Wien

AUSTRIA

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Vasileios Davvetas

Associate Professor

Leeds University Business School

UNITED KINGDOM

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Ayşegül Engin

Universität Wien

AUSTRIA

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David Bourdin

Research Interests

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Articles (6)

What is to be expected? Optimizing the operationalization of consumer–brand relational norms

The Influence of Employee Accent on Customer Participation in Services

Is there more than one ratio bias? If so, why?

Is there more than one ratio bias? If so, why?

The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework

The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework

Collaborators (6)

Georgios Halkias

Christina Sichtmann

Rudolf Vetschera

Katerina Makri

Vasileios Davvetas

Ayşegül Engin

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