Georgios Halkias

Associate Professor

Copenhagen Business School

Denmark

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Professors in Marketing

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Articles (6)

Year:

2023

Year:

2022

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Collaborators (6)

Katerina Makri

Tenure-track Professorship

Universität Wien

AUSTRIA

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Flora Kokkinaki

GREECE

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Milena Micevski

Associate Professor

Copenhagen Business School

DENMARK

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Marion Garaus

Associate Professor

Modul University Vienna

AUSTRIA

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David Bourdin

AUSTRIA

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Sofia Kousi

Universidade de Aveiro

PORTUGAL

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Georgios Halkias

Research Interests

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Contact this professor

Articles (6)

Hedonic objects and utilitarian experiences: The overriding influence of hedonism in driving consumer happiness

Eyes Wide Shut? Understanding and Managing Consumers’ Visual Processing of Country‐of‐Origin Cues

How do international advertisers use consumer culture positioning strategies? A cross-national, cross-category approach

The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework

One color fits all: product category color norms and (a)typical package colors

Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach

Collaborators (6)

Katerina Makri

Flora Kokkinaki

Milena Micevski

Marion Garaus

David Bourdin

Sofia Kousi

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