David Jaud

Senior lecturer

University of Adelaide

Australia

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David Jaud is a Senior Lecturer at the University of Adelaide, Australia. His research focuses on consumer behavior, particularly in the context of food and beverage marketing, brand authenticity, and the psychological aspects of consumer decision-making. Recent articles explore themes such as the impact of product labeling on purchase intentions and the influence of storytelling on food perceptions.

Articles (10)

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2025

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2025

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2025

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2024

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2024

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2023

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2023

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2022

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2022

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2021

Collaborators (3)

Sarah Dodds

Senior Lecturer

Massey University - Manawatu Campus

NEW ZEALAND

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Esther Jaspers

Massey University

NEW ZEALAND

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Valentyna Melnyk

Professor

UNSW Sydney

AUSTRALIA

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David Jaud

Research Interests

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Articles (10)

Curbing Adolescents’ Risky Drinking Behavior with Authenticity

Why and when should brands turn organic? A twofold market-offering perspective

The effect of rosé wine colors on expected flavor and tastiness: A cross-modal correspondence explanation

Make it unique! Why embossed product labels increase purchase intentions and willingness to pay

The ability of experience design characteristics to elicit epistemic value, hedonic value, and visitor satisfaction in a wine museum

Do stories (always) make food products taste better? The boundary effects of matching package type and product dimension

Family and peer communication and wine consumption among young adults: examining the role of responsible drinking practices

Engagement in vice food and beverage consumption: The role of perceived lack of control

Serial coping to anxiety under a pandemic and subsequent regulation of vice food and beverage consumption among young adults

Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising

Collaborators (3)

Sarah Dodds

Esther Jaspers

Valentyna Melnyk

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