Sarah Dodds

Senior Lecturer

Massey University - Manawatu Campus

New Zealand

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About

Sarah Dodds is a Senior Lecturer at Massey University - Auckland Campus, New Zealand. Her research interests include sustainability, consumer behavior, and transformative service research methodologies, as reflected in her recent articles. She explores topics such as the impact of brand authenticity on consumer interactions and the role of social media influencers in shaping reputational capital.

Articles (12)

Year:

2025

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2025

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2024

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2024

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2024

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2023

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2022

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2022

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2022

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2021

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2021

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2021

Collaborators (6)

Janet R. McColl-Kennedy

University of Queensland

AUSTRALIA

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Lars Witell

Professor

Linköping University

SWEDEN

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David Jaud

Senior lecturer

University of Adelaide

AUSTRALIA

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Valentyna Melnyk

Professor

UNSW Sydney

AUSTRALIA

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Jörg Finsterwalder

Associate Professor

University of Canterbury

NEW ZEALAND

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Rebekah Russell-Bennett

Queensland University of Technology

AUSTRALIA

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Sarah Dodds

Research Interests

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Articles (12)

Curbing Adolescents’ Risky Drinking Behavior with Authenticity

A systemic view of sustainable consumption behaviour in the context of disruption

Co-creating sustainability: transformative power of the brand

Sustainability, brand authenticity and Instagram messaging

Tension and Paradox in Women-Oriented Sustainable Hybrid Organizations: A Duality of Ethics

Transformative service research methodologies for vulnerable participants

Blended human-technology service realities in healthcare

The development of reputational capital – How social media influencers differ from traditional celebrities

Sustainability in retail services: a transformative service research (TSR) perspective

Dynamics of wellbeing co-creation: a psychological ownership perspective

Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising

Adapting research methodology during COVID-19: lessons for transformative service research

Collaborators (6)

Janet R. McColl-Kennedy

Lars Witell

David Jaud

Valentyna Melnyk

Jörg Finsterwalder

Rebekah Russell-Bennett

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