Dorothy Yen

Professor in Marketing

Brunel University London

United Kingdom

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Articles (11)

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2024

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2023

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2022

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2022

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2022

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2022

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2022

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2021

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2021

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2021

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2021

Collaborators (11)

Suraksha Gupta

Professor

University of the Arts London

UNITED KINGDOM

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Ana Isabel Canhoto

Professor in Digital Business

University of Sussex

UNITED KINGDOM

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Qionglei Yu

Reader in Marketing

Newcastle University

UNITED KINGDOM

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Hsiao-Pei (Sophie) Yang

Coventry University

UNITED KINGDOM

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Yosuke Sunahara

Professor

Kobe University

JAPAN

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Han Dorussen

(Senior)Lecturer/Reader/Professor

University of Essex

UNITED KINGDOM

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Martin Ejnar Hansen

Brunel University London

UNITED KINGDOM

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Jason Reifler

University of Exeter

UNITED KINGDOM

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Liyuan Wei

University of Southampton

UNITED KINGDOM

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Thomas Scotto

University Of Strathclyde

UNITED KINGDOM

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Brendan Keegan

Lecturer/Assistant Professor of Marketing

Maynooth University

IRELAND

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Dorothy Yen

Research Interests

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Articles (11)

The influence of waiting times and sociopolitical variables on public trust in healthcare: A cross-sectional study of the NHS in England

Acculturating again: Taiwanese migrants' enduring COVID-19 coping paradox in the UK

Primary school children's responses to food waste at school

An exploratory examination of the influence of national culture on cross national diffusion: A case study on the MENA region

Power negotiation on the tango dancefloor: The adoption of AI in B2B marketing

Towards a framework of healthy aging practices

Understanding older people's practices when designing healthy ageing interventions

#ILoveLondon: An exploration of the declaration of love towards a destination on Instagram

Coping with Coping: International Migrants’ Experiences of the Covid-19 Lockdown in the UK

Drivers of green cooperation between Chinese manufacturers and their customers: An empirical analysis

Film or Film Brand? UK Consumers’ Engagement with Films as Brands

Collaborators (11)

Suraksha Gupta

Ana Isabel Canhoto

Qionglei Yu

Hsiao-Pei (Sophie) Yang

Yosuke Sunahara

Han Dorussen

Martin Ejnar Hansen

Jason Reifler

Liyuan Wei

Thomas Scotto

Brendan Keegan

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