Suraksha Gupta
Professor
United KingdomResearch Interests
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About
Professor Suraksha Gupta is a faculty member at the University of the Arts London, UK. Her research interests include the synchronization of organizational resources in dynamic environments, reshoring in the context of Industry 4.0, and corporate responses to crises and their impact on trust recovery. Additionally, she explores consumer engagement with films as brands through her recent publications.
Articles (4)
Year:
2025
Year:
2023
Year:
2021
Year:
2021
Collaborators (6)
Dorothy Yen
Professor in Marketing
Brunel University London
Haytham Siala
Senior Lecturer
Queen Mary University of London
Shuyang Li
University of Birmingham
Minhao Zhang
University of Bristol
Yichuan Wang
Associate Professor (Senior Lecturer) in Digital Marketing
University of Sheffield
Fraser McLeay
University of Sheffield
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