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Kirk Plangger

King’s College London

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United Kingdom

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Research Interests

Digital Marketing

50%

Behavioral Economics

20%

Marketing

60%

Consumer Psychology

40%

Consumer Behavior

20%

Value Co-creation

20%

E-commerce

20%

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Recent Grants

Grant: Close

Corporate influence in social media: when is enough, enough

Open Date: 2012-04-01

Close Date: 2014-03-31

Articles16

Collaborators6

Matteo Montecchi

King’s College London

UNITED KINGDOM

Sean Sands

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Swinburne University of Technology

AUSTRALIA

Anouk de Regt

Assistant Professor

Utrecht University

NETHERLANDS

Leyland Pitt

Professor

Simon Fraser University - Vancouver

CANADA

Yusuf Oc

Associate Professor

St George’s, University of London

UNITED KINGDOM

Douglas West

King’s College London

UNITED KINGDOM