Kirk Plangger

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King’s College London

United Kingdom

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Professors in United Kingdom Professors in Marketing Marketing professors in United Kingdom

Recent Grants

Grant: Close

Corporate influence in social media: when is enough, enough

Open Date: 2012-04-01

Close Date: 2014-03-31

Articles (16)

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Collaborators (6)

Matteo Montecchi

King’s College London

UNITED KINGDOM

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Sean Sands

Associate Professor

Swinburne University of Technology

AUSTRALIA

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Anouk de Regt

Assistant Professor

Utrecht University

NETHERLANDS

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Leyland Pitt

Professor

Simon Fraser University - Vancouver

CANADA

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Yusuf Oc

Associate Professor

St George’s, University of London

UNITED KINGDOM

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Douglas West

King’s College London

UNITED KINGDOM

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Kirk Plangger

Research Interests

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Recent Grants

Articles (16)

Perceived brand transparency: A conceptualization and measurement scale

Marketing experts are always right…aren't they? Disentangling the effects of expertise and decision‐making processes

Principles of responsible digital implementation: Developing operational business resilience to reduce resistance to digital innovations

Implications of crib sheets for student well-being and exam performance: a mixed methods study

Conceptualizing sustainable consumption priming: A scoping review

Insights for Advertisers on Immersive Technologies The Future of Ads Using VR, AR, MR and the Metaverse

Does (customer data) size matter? Generating valuable customer insights with less customer relationship risk

Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices

Luxury is what you say: Analyzing electronic word‐of‐mouth marketing of luxury products using artificial intelligence and machine learning

Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers

DIVERSITY AND INCLUSION PRACTICES IN MARKETING EDUCATION: A CONCEPTUAL FRAMEWORK AND OVERVIEW OF THE SPECIAL ISSUE

Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology

Buffer bots: The role of virtual service agents in mitigating negative effects when service fails

A Theory of Information Compression: When Judgments Are Costly

Managing in an era of falsity: Falsity from the metaverse to fake news to fake endorsement to synthetic influence to false agendas

The future of digital technologies in marketing: A conceptual framework and an overview

Collaborators (6)

Matteo Montecchi

Sean Sands

Anouk de Regt

Leyland Pitt

Yusuf Oc

Douglas West

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