Eeva-Liisa Oikarinen

About

Eeva-Liisa Oikarinen is an Assistant Professor at the University of Oulu in Finland. Her research focuses on consumer behavior and service management, with recent articles exploring topics such as customer satisfaction during the coronavirus crisis, the impact of brand betrayal and disappointment, and the role of virtual agents in service encounters. She is also interested in engaging consumers through social media strategies and examining generational differences in mobile banking experiences.