Elvira Ismagilova

Senior Lecturer in Marketing

Swansea University

United Kingdom

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Articles (10)

Year:

2023

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Year:

2021

Year:

2020

Year:

2020

Year:

2020

Year:

2020

Collaborators (9)

Jari Salo

University of Helsinki

FINLAND

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John S. Edwards

Aston University

UNITED KINGDOM

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Jamie Carlson

University of Newcastle Australia

AUSTRALIA

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Hatice Kizgin

University of Twente

NETHERLANDS

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Eeva-Liisa Oikarinen

Assistant professor

University of Oulu

FINLAND

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Yichuan Wang

Associate Professor (Senior Lecturer) in Digital Marketing

University of Sheffield

UNITED KINGDOM

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Mohammad Rahman

Associate Professor

Shippensburg University of Pennsylvania

UNITED STATES

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Mari Juntunen

Senior Research Fellow (Associate Professor), Marketing

University of Oulu

FINLAND

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Yogesh Dwivedi

Professor

UNITED KINGDOM

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Elvira Ismagilova

Research Interests

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Contact this professor

Articles (10)

Digital transparency and the usefulness for open government

Mediating Role of Social Commerce Trust in Behavioral Intention and Use

A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption

Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review

Security, Privacy and Risks Within Smart Cities: Literature Review and Development of a Smart City Interaction Framework

Artificial Intelligence (AI)

B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics

Setting the future of digital and social media marketing research: Perspectives and research propositions

Achieving superior organizational performance via big data predictive analytics: A dynamic capability view

The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis

Collaborators (9)

Jari Salo

John S. Edwards

Jamie Carlson

Hatice Kizgin

Eeva-Liisa Oikarinen

Yichuan Wang

Mohammad Rahman

Mari Juntunen

Yogesh Dwivedi

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