Mari Juntunen

Senior Research Fellow (Associate Professor), Marketing

University of Oulu

Finland

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Articles (6)

Year:

2023

Year:

2022

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Collaborators (2)

Elvira Ismagilova

Senior Lecturer in Marketing

Swansea University

UNITED KINGDOM

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Eeva-Liisa Oikarinen

Assistant professor

University of Oulu

FINLAND

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Mari Juntunen

Research Interests

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Articles (6)

The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio

Latent classes of accounting outsourcing firms

A narrative literature review process for an academic business research thesis

The Role of Ethical Perceptions in Consumers’ Participation and Value Co-creation on Sharing Economy Platforms

B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics

Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality

Collaborators (2)

Elvira Ismagilova

Eeva-Liisa Oikarinen

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