Emmanuel Mogaji

Associate Professor in Marketing

Keele University Keele Business School

United Kingdom

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About

Emmanuel Mogaji is an Associate Professor in Marketing at Keele University Keele Business School in the UK. His research areas encompass food advertising on social media, generative AI in banking, and consumer behavior, particularly in the context of emerging technologies and sustainability. He has contributed to various scholarly articles exploring topics such as relationship marketing in higher education, the digital divide in transportation payment apps, and the implications of AI on consumer behavior.

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Collaborators (9)

Dimitrios Buhalis

Professor and Director eTourismLab

Bournemouth University

UNITED KINGDOM

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John S. Edwards

Aston University

UNITED KINGDOM

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Yves BARLETTE

Full Professor -HDR

Montpellier Business School

FRANCE

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Jeretta Nord

Oklahoma State University

UNITED STATES

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Akiko Ueno

University of Bradford

UNITED KINGDOM

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Laurence Brooks

Professor of Information Systems

University of Sheffield

UNITED KINGDOM

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Vincent Dutot

Full Professor MIS and Academic Director M2 SDI

FRANCE

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Scott Cunningham

University Of Strathclyde

UNITED KINGDOM

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Yogesh Dwivedi

Professor

UNITED KINGDOM

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Emmanuel Mogaji

Research Interests

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About

Articles (20)

High Visual Complexity or Low Visual Complexity: A Study Related to Food Advertising on Instagram

Generative AI in banking: empirical insights on integration, challenges and opportunities in a regulated industry

Transformative transport services: leveraging sustainability, inclusivity, and technology through marketing management

Bridging the digital divide: Consumer engagement with transportation payment apps in emerging economies

Navigating the path of family business research: a personal reflection

Commuter-to-Commuter interaction’s impact on travel satisfaction and wellbeing for commuters with disabilities

How generative AI is (will) change consumer behaviour: Postulating the potential impact and implications for research, practice, and policy

A multi-stakeholder perspective of relationship marketing in higher education institutions

Business environment and adoption of AI: Navigation for internationalization by new ventures in emerging markets

Consumer behavior in the metaverse

Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

Immersive time (ImT): Conceptualizing time spent in the metaverse

Fashion marketing in the metaverse

Women entrepreneurs in transport family business: a perspective article

“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

The dark side of FinTech in financial services: a qualitative enquiry into FinTech developers’ perspective

Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants

Save the Trip to the Store: Sustainable Shopping, Electronic Word of Mouth on Instagram and the Impact on Cosmetic Purchase Intentions

The composition of data economy: a bibliometric approach and TCCM framework of conceptual, intellectual and social structure

Transport and mobility decisions of consumers with disabilities

Collaborators (9)

Dimitrios Buhalis

John S. Edwards

Yves BARLETTE

Jeretta Nord

Akiko Ueno

Laurence Brooks

Vincent Dutot

Scott Cunningham

Yogesh Dwivedi

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