Yogesh Dwivedi

Professor

United Kingdom

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Articles (10)

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2023

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2023

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2023

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2023

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2023

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2023

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2023

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2023

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2023

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2023

Collaborators (5)

Elvira Ismagilova

Senior Lecturer in Marketing

Swansea University

UNITED KINGDOM

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Emmanuel Mogaji

Associate Professor in Marketing

Keele University Keele Business School

UNITED KINGDOM

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Mohammad Alamgir Hossain

RMIT University

AUSTRALIA

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Eijaz Ahmed Khan

James Cook University

AUSTRALIA

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Concepción Varela-Neira

Universidade de Santiago de Compostela

SPAIN

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Yogesh Dwivedi

Research Interests

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Articles (10)

Fashion marketing in the metaverse

Impact of fake news on firm performance during COVID-19: an assessment of moderated serial mediation using PLS-SEM

Fake news on Facebook and their impact on supply chain disruption during COVID-19

A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption

The impact of technological innovation on marketing: individuals, organizations and environment: a systematic review

Metaverse’s Rise and Decline

How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis

Do chatbots establish “humanness” in the customer purchase journey? An investigation through explanatory sequential design

Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world

Social media marketing system: conceptualization, scale development and validation

Collaborators (5)

Elvira Ismagilova

Emmanuel Mogaji

Mohammad Alamgir Hossain

Eijaz Ahmed Khan

Concepción Varela-Neira

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