Robert Mai

Professor in Marketing

Grenoble Ecole de Management

France

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Articles (10)

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2022

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2022

Year:

2022

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2022

Year:

2021

Year:

2021

Collaborators (12)

Sara Pabian

Tilburg University

NETHERLANDS

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Fiona Schweitzer

Professor of Marketing

Grenoble Ecole de Management

FRANCE

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V. Egli

NEW ZEALAND

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Stefan Hoffmann

Professor of Marketing

Kiel University

GERMANY

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Corinne Faure

Professor

Grenoble Ecole de Management

FRANCE

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Charlotte De Backer

Professor

University of Antwerp

BELGIUM

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Mari Niva

University of Helsinki

FINLAND

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Petra Dickel

Professor for Corporate Communications

Fachhochschule Kiel

GERMANY

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Annukka Vainio

University of Helsinki

FINLAND

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Ingo Balderjahn

Professor Dr.

University of Potsdam

GERMANY

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Mary McCarthy

Professor

University College Cork

IRELAND

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Laura Salmivaara

University of Helsinki

FINLAND

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Robert Mai

Research Interests

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Articles (10)

Call for emergency action to restore dietary diversity and protect global food systems in times of COVID-19 and beyond

Organizational Top Dog (vs. Underdog) Narratives Increase the Punishment of Corporate Moral Transgressions: When Dominance is a Liability and Prestige is an Asset

Augmented reality-delivered product information at the point of sale: when information controllability backfires

The backfire effect of sustainable social cues. New evidence on social moral licensing

Nurture or nature? How organizational and individual factors drive corporate entrepreneurial projects

Does one rotten apple always spoil the barrel? The role of perceptions of empowerment when consumers observe destructive others in online co-creation activities

Consumer behavior in augmented shopping reality. A review, synthesis, and research agenda

How rich is too rich? Visual design elements in digital marketing communications

When drivers become inhibitors of organic consumption: the need for a multistage view

What we say = what we think? How implicit beliefs shape nascent entrepreneurial behavior

Collaborators (12)

Sara Pabian

Fiona Schweitzer

V. Egli

Stefan Hoffmann

Corinne Faure

Charlotte De Backer

Mari Niva

Petra Dickel

Annukka Vainio

Ingo Balderjahn

Mary McCarthy

Laura Salmivaara

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