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Francesco RICOTTA

Full Professor

Università degli Studi di Roma La Sapienza

Italy

Research Interests

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Professors in Italy

Articles (10)

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2026

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2026

Collaborators (2)

Giulia Miniero

Professore Associato

University of Milan

ITALY

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Michela Addis

Professore Ordinario

Università degli Studi di Roma La Sapienza

ITALY

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Francesco RICOTTA

Research Interests

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Articles (10)

Narrative Transportation and Cinematic Advertising: The Role of Fantastical Thinking in Unrealistic Trailers

A Framework for Customer Experience Research Techniques

Conclusion

Happiness

Happy Customer Experience in the Age of AI

Introduction

Value Delivery Techniques Through High Relational Engagement

Value Delivery Techniques Through Low Relational Engagement

Value Generation Techniques Through High Relational Engagement

Value Generation Techniques Through Low Relational Engagement

Collaborators (2)

Giulia Miniero

Michela Addis

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