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Michela Addis

Professore Ordinario

Università degli Studi di Roma La Sapienza

Italy

Research Interests

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Professors in Italy

Articles (16)

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2026

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2025

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2022

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2021

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2021

Collaborators (4)

ANDREA RURALE

Bocconi University

ITALY

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Francesco RICOTTA

Full Professor

Università degli Studi di Roma La Sapienza

ITALY

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Giulia Miniero

Professore Associato

University of Milan

ITALY

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Dirk vom Lehn

UNITED KINGDOM

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Michela Addis

Research Interests

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Articles (16)

Designing transformative digital cultural experiences to enhance customer well-being

Narrative Transportation and Cinematic Advertising: The Role of Fantastical Thinking in Unrealistic Trailers

A Framework for Customer Experience Research Techniques

Conclusion

Happiness

Happy Customer Experience in the Age of AI

Introduction

Value Delivery Techniques Through High Relational Engagement

Value Delivery Techniques Through Low Relational Engagement

Value Generation Techniques Through High Relational Engagement

Value Generation Techniques Through Low Relational Engagement

Making food experience design actionable: a customer-centric, process-based framework grounded in food well-being

Assessing the impact of essential service locations on social hardship: Evidence from Rome

Food Experience Design to Prevent Unintended Consequences and Improve Well-being

Designing food experiences for well-being: a framework advancing design thinking research from a customer experience perspective

Value co-production made easy: the role of fantastical thinking

Collaborators (4)

ANDREA RURALE

Francesco RICOTTA

Giulia Miniero

Dirk vom Lehn

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