Marion Garaus

Associate Professor

Modul University Vienna

Austria

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Research Interests

Behavioral Economics

20%

Media Studies

20%

Consumer Behavior

30%

Flavour

20%

Communication Studies

20%

Travel Behavior

20%

Attention Research

20%

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Articles8

Is texture the new taste? The effect of sensory food descriptors on restaurant menus on visit intentions

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Year:

2023

The impact of corporate sustainability performance on advertising efficiency

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Year:

2023

The role of time convenience and (anticipated) emotions in AR mobile retailing application adoption

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Year:

2023

Media multitasking, advertising appeal, and gender effects

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Year:

2023

The impact of the COVID-19 pandemic on tourists’ air travel intentions: The role of perceived health risk and trust in the airline

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Year:

2022

Tourism-Induced Place Change: The Role of Place Attachment, Emotions, and Tourism Concern in Predicting Supportive or Oppositional Behavioral Responses

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Year:

2022

One color fits all: product category color norms and (a)typical package colors

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Year:

2020

The influence of media multitasking on advertising effectiveness

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Year:

2020

Collaborators3

Georgios Halkias

Associate Professor

Copenhagen Business School

DENMARK

Udo Wagner

Modul University Vienna

AUSTRIA

Christian Weismayer

Assistant Professor / Senior Lecturer

Modul University Vienna

AUSTRIA

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