Giuseppe Nocella

Associate Professor

University of Reading

United Kingdom

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About

Giuseppe Nocella is an Associate Professor at the University of Reading, UK. His research focuses on consumer behavior in food systems, particularly regarding safe water access, innovative food value chains, and the acceptance of alternative food sources. Recent publications include studies on cognitive-behavioral responses to food safety incidents and the implications of identity in consumer willingness to pay for meat products.

Articles (12)

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2024

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2024

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2024

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2023

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2023

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2023

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2023

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2023

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2022

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2021

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2020

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2020

Collaborators (8)

Anna Macready

Lecturer

University of Reading

UNITED KINGDOM

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Maria Sabbagh

University of Sassari

ITALY

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Gianluca Stefani

Associate Professor

University of Florence

ITALY

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Katarzyna Liczmańska - Kopcewicz

University of Warsaw

POLAND

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Giorgio Ghiglieri

Prof.

ITALY

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Giovanna Sacchi

Assistant Professor

Free University of Bozen-Bolzano

ITALY

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Agnieszka Wiśniewska

Assistant Professor

University of Warsaw

POLAND

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DONATO ROMANO

Professor

Università degli Studi di Napoli Federico II

ITALY

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Giuseppe Nocella

Research Interests

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About

Articles (12)

Willingness to implement innovative solutions for creating information-based added value in food value chains

Extending the theory of planned behavior to examine the role of meat-eater identity: The case of dry-aged beef

Fear appeals, individuals' cognitive-behavioral responses, and willingness to pay for safe water in fluoride-contaminated regions

Smart tag packaging technologies: A qualitative investigation of consumers' needs and expectations

Willingness to pay for fluoride-free water in Tanzania: disentangling the importance of behavioural factors

Consumer Intention towards Buying Edible Beef Offal and the Relevance of Food Neophobia

Insects as Food: Consumers’ Acceptance and Marketing

The use of smart biosensors during a food safety incident: Consumers' cognitive‐behavioural responses and willingness to pay

Insights to promote safe drinking water behavioural changes in zones affected by fluorosis in the East-African Rift Valley

Consumer renaissance in Alternative Agri-Food Networks between collective action and co-production

Piloting a Meta-Database of Agroecological Transitions: An Example from Sustainable Cereal Food Systems

Application of Octacalcium Phosphate with an Innovative Household‐scale Defluoridator Prototype and Behavioral Determinants of its Adoption in Rural Communities of the East African Rift Valley

Collaborators (8)

Anna Macready

Maria Sabbagh

Gianluca Stefani

Katarzyna Liczmańska - Kopcewicz

Giorgio Ghiglieri

Giovanna Sacchi

Agnieszka Wiśniewska

DONATO ROMANO

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