Heikki Karjaluoto

About

Heikki Karjaluoto is a Professor at the University of Jyväskylä, Finland. His research areas include social media influencer marketing, quantum computing, and consumer relationships, as evidenced by his recent publications. He examines topics such as the role of eco-influencers in shaping green destination images, frameworks for understanding quantum computing use cases, and the effects of negative electronic word-of-mouth on perceived credibility.