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Joel Mero

Associate Professor

University of Jyväskylä

Finland

Research Interests

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Professors in Finland

Articles (20)

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2027

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2026

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2026

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2025

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2025

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2025

Collaborators (9)

Vilma Luoma-aho

Vice Dean of Education

University of Jyväskylä

FINLAND

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Heini Vanninen

LUT University

FINLAND

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Paavo Ritala

Lappeenranta University of Technology

FINLAND

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SILVIO CARDINALI

Associate Professor

Università Politecnica delle Marche

ITALY

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Aino Kianto

Professor

Lappeenranta University of Technology

FINLAND

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Harri Terho

Associate Professor (tenure track)

University of Turku

FINLAND

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Heikki Karjaluoto

Professor

University of Jyväskylä

FINLAND

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Henri Hussinki

Assistant Professor (tenure track)

Lappeenranta University of Technology

FINLAND

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Denitsa Dineva

Reader (Associate Professor)

Cardiff University

UNITED KINGDOM

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Joel Mero

Research Interests

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Articles (20)

B2B influencer marketing collaborations: A relational governance perspective

Unpacking account-based marketing: Conceptualization, key activities, and performance outcomes

Exploring Customer Incivility in the Service Sector: A Systematic Review and Roadmap for Future Research

Does AI Democratize Commercial Content Creation? Changes to the Strategic Communication Profession

Mind your tone: how swear words in online complaints influence bystander perceptions of airlines and hotels

Four Gen AI-Enabled Value Logics in Industrial B2B Markets

The Impact of Generative AI on B2B Marketing Processes: Evidence from Industrial Firms

Artificial intelligence in e-commerce: The moderating roles of consumer habits and security issues on purchase intention

Marketing Analytics in the Digitized B2B Landscape: Insights into Lead Generation in Software-as-a-Service Firms

Navigating uncertainty in quantum computing: how companies learn in emerging technology landscapes

Scaling outcome-based business models: A maturity framework

The role of influencer–audience fit in shaping influencer credibility across disclosure types

Effects of Big Data Analytics on Firm Innovativeness: The Role of a Data‐Driven Culture

Growing influencer credibility to drive endorsement effectiveness : a literature review

Contents

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For the reader

MRACE®: tactical digital marketing with the help of artificial intelligence

MVG: creating a marketing strategy in the age of artificial intelligence

The use of AI in marketing

Collaborators (9)

Vilma Luoma-aho

Heini Vanninen

Paavo Ritala

SILVIO CARDINALI

Aino Kianto

Harri Terho

Heikki Karjaluoto

Henri Hussinki

Denitsa Dineva

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