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Heini Vanninen

LUT University

Finland

Research Interests

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Professors in Finland Professors in Management Management professors in Finland

Articles (7)

Year:

2027

Year:

2025

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2022

Collaborators (4)

Mika Gabrielsson

Professor

Hanken School of Economics

FINLAND

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Joel Mero

Associate Professor

University of Jyväskylä

FINLAND

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Joona Keränen

Professor of Marketing

RMIT University

AUSTRALIA

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Sara Fraccastoro

University Lecturer

University of Eastern Finland

FINLAND

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ApplyKite TwinLearns as you apply

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Heini Vanninen

Research Interests

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Articles (7)

B2B influencer marketing collaborations: A relational governance perspective

Two decades of research on digitalization, entrepreneurship, and internationalization: What foundations do they provide for research on digital entrepreneurial internationalization?

B2B influencer marketing: Conceptualization and four managerial strategies

Social Media Influencers as Mediators of Commercial Messages

Becoming a small multinational enterprise: Four multinationalization strategies for SMEs

The Multiple Dimensions of Embeddedness of Small Multinational Enterprises

Harnessing social media business affordances for internationalisation: multiple case study of small and medium-sized enterprises

Collaborators (4)

Mika Gabrielsson

Joel Mero

Joona Keränen

Sara Fraccastoro

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