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Joona Keränen
Professor of Marketing
Research Interests
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About
Joona Keränen is an Associate Professor and Vice-Chancellor´s Senior Research Fellow at RMIT University in Australia. His research interests focus on digital platforms, B2B marketing, digital transformation, and the implications of technology in sales processes. Recent publications include works on circular economies, influencer marketing, and community-driven platforms in response to socio-economic changes.
Articles (12)
Year:
2026
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2026
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2023
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2023
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2023
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2023
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2022
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2022
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2022
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2022
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2022
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2021
Collaborators (10)
Heini Vanninen
LUT University
Paavo Ritala
Lappeenranta University of Technology
Omar S. Itani
Associate Professor
The University of Texas Rio Grande Valley
Päivi Maijanen
Associate Professor
LUT University
Heiko Fischer
Assistant Professor of Marketing
IÉSEG School of Management
Mikael Nurminen
University of Tampere
Ines Kaivonen
Tampere University
Malla Mattila
University Lecturer, Academic Director (MDP in Leadership for Change)
University of Tampere
Elina Närvänen
Professor
University of Tampere
Mark Micallef
Course Coordinator & Sessional Lecturer
RMIT University
Make your next move.
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