Hiroaki Ishii

Associate Professor

Waseda University

Japan

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Articles (7)

Year:

2024

Year:

2023

Year:

2023

Year:

2023

Year:

2022

Year:

2021

Year:

2020

Collaborators (4)

Jaewoo Park

Chuo University

JAPAN

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Taku Togawa

Associate Professor

Sophia University

JAPAN

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Vik Naidoo

University of Sydney

AUSTRALIA

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Rajat Roy

Associate Professor of Marketing

Bond University

AUSTRALIA

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Hiroaki Ishii

Research Interests

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Articles (7)

The price is Heavy: How the haptic sensation of weight influences preference for partitioned versus combined pricing

The temperature of newness: How vision–temperature correspondence in advertising influences newness perception and product evaluation

Editorial Note

Sensory Marketing

Influence of Consumer Affinity toward Foreign Countries on Consumers’ Regulatory Focuses

Turning the other cheek: Facial orientation influences both model attractiveness and product evaluation

Effects of consumers’ construal levels on post-impulse purchase emotions

Collaborators (4)

Jaewoo Park

Taku Togawa

Vik Naidoo

Rajat Roy

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