INES VEIGA PEREIRA

Professor

Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto

Portugal

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Articles (7)

Year:

2023

Year:

2023

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Year:

2021

Collaborators (4)

José Santos

Senior Lecturer

Instituto Politécnico do Porto Instituto Superior de Contabilidade e Administração do Porto

PORTUGAL

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Ana Azevedo

Senior Lecturer

Polytechnic Institute of Porto / ISCAP

PORTUGAL

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Paulo Alexandre Botelho Rodrigues Pires

Professor

Porto Business School

PORTUGAL

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Joana Araújo Azevedo

Professora Assistente Convidada

Instituto Superior de Contabilidade e Administração de Coimbra

PORTUGAL

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INES VEIGA PEREIRA

Research Interests

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Contact this professor

Articles (7)

Sports celebrity endorsement impact on purchase intention

The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction

A aplicação da inteligência artificial no comércio eletrónico: cross-sell e up-sell

A experiência de compra on-line e a imagem das marcas de luxo

Experiência de compra online de bens de luxo

O impacto do Brand Equity na confiança de um utilizador de e-commerce

The impact of WOM on the acceptance of mobile banking

Collaborators (4)

José Santos

Ana Azevedo

Paulo Alexandre Botelho Rodrigues Pires

Joana Araújo Azevedo

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