Jackson Carter
Assistant Professor of Communications
United StatesResearch Interests
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About
Jackson Carter is an Assistant Professor of Communications at Ouachita Baptist University in the United States. His research primarily focuses on consumer behavior related to corporate social advocacy, the impact of celebrity endorsements, and the effects of emotional states on advertising effectiveness. He has published recent articles exploring the intersection of social responsibility practices in healthcare and the portrayal of adoptive families in public service advertising.
Articles (5)
Year:
2023
Year:
2022
Year:
2021
Year:
2021
Year:
2020
Collaborators (3)
Shiyun Tian
Assistant Professor of Marketing
Sacred Heart University
Joon Kyoung Kim
Associate Professor
University of Rhode Island
Taylor Jing Wen
University of South Carolina
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