Shiyun Tian

Assistant Professor of Marketing

Sacred Heart University

United States

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Articles (12)

Year:

2024

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2023

Year:

2023

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2022

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2022

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2021

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2021

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2021

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2021

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2021

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2021

Year:

2020

Collaborators (8)

wanhsiu tsai

Professor

University of Miami

UNITED STATES

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Cheng Hong

California State University Sacramento

UNITED STATES

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Michelle I. Seelig

University of Miami

UNITED STATES

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Jackson Carter

Assistant Professor of Communications

Ouachita Baptist University

UNITED STATES

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Ching-Hua Chuan

Assistant Professor

University of Miami

UNITED STATES

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Ekaterina Malova

Clinical Assistant Professor

University of Rochester

UNITED STATES

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Xiaofeng Jia

Assistant Professor

Bowling Green State University

UNITED STATES

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Weiting Tao

University of Miami

UNITED STATES

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Shiyun Tian

Research Interests

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Articles (12)

EXplainable Artificial Intelligence (XAI) for facilitating recognition of algorithmic bias: An experiment from imposed users’ perspectives

Adding hope to mitigate defensive responses: the effect of guilt+hope appeals in road safety campaigns

Antecedents and outcomes of Generation Z consumers’ contrastive and assimilative upward comparisons with social media influencers

The Power of Emotional Appeal in Motivating Behaviors to Mitigate Climate Change among Generation Z

Meaning transfer in celebrity endorsement and co-branding: meaning valence, association type, and brand awareness

En-Gendering Power and Empowerment in Advertising: A Content Analysis

Food, Our Common Ground: A Photovoice Study

Coping with workplace racial discrimination: The role of internal communication

More than the bottom line: Exploring social responsibility practices in hospital settings in the United States

The Role of Guilt, Shame, and Social Distance in Bystander-Focused Prevention of Campus Sexual Violence

Effects of Celebrity, Social Media Influencer, and Peer Endorsements on Consumer Responses Toward a Celebrity-Owned Brand: The Role of Source Credibility and Congruency

Inspection or Play? A Study of How Augmented Reality Technology Can Be Utilized in Advertising

Collaborators (8)

wanhsiu tsai

Cheng Hong

Michelle I. Seelig

Jackson Carter

Ching-Hua Chuan

Ekaterina Malova

Xiaofeng Jia

Weiting Tao

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