Jaewon Royce Choi
Assistant Professor
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About
Jaewon Royce Choi is an Assistant Professor at Louisiana State University System in the United States. His research interests include digital media, advertising analytics, and the dynamics of information consumption. Recent publications examine topics such as the impact of skippable ads on user behavior, the retention of digital newspaper subscribers, and the relationship between broadband access and local economic growth.
Articles (9)
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2025
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2025
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2024
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2024
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2024
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2023
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2023
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2022
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2021
Collaborators (4)
Edward Malthouse
Northwestern University
Mi Hyun Lee
Assistant Professor
Northwestern University
Leo Cao
Glasgow Caledonian University
Martin Riedl
Assistant Professor
University of Tennessee
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