Edward Malthouse

Northwestern University

United States

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Articles (10)

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2025

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2025

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2024

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2024

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2024

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2024

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2022

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2022

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2022

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2020

Collaborators (6)

Mi Hyun Lee

Assistant Professor

Northwestern University

UNITED STATES

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Jaewon Royce Choi

Assistant Professor

Louisiana State University

UNITED STATES

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Joanna Strycharz

Academic, Assistant Professor, null

University of Amsterdam

NETHERLANDS

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Su Jung Kim

Associate Professor

University of Southern California

UNITED STATES

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Theo Araujo

Professor

University of Amsterdam

NETHERLANDS

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Ana Isabel Lopes

University of Amsterdam

NETHERLANDS

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Edward Malthouse

Research Interests

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Contact this professor

Articles (10)

The Role of Syndicated Content in Retaining Digital Newspaper Subscribers: Evidence from Clickstream and Subscription Data

Managing advertising and subscription fees to maximize lifetime value

A Virtuous Circle: Explaining News Deserts and Their Relationships with Social Capital

Is webcare good for business? A study of the effect of managerial response strategies to online reviews on hotel bookings

Data Quality Measures for Computational Research: Ensuring Informed Decisions with Emerging Data Sources

Journalism as a Service: How Tablet News Service Influences Subscriber Retention and Long-Term Profitability

The role of recommender systems in fostering consumers' long-term platform engagement

Digital News Readership and Subscription in the United States during COVID-19: A Longitudinal Analysis of Clickstream and Subscription Data from a Local News Site

Not all clicks are equal: detecting engagement with digital content

Understanding the drivers of cable TV cord shaving with big data

Collaborators (6)

Mi Hyun Lee

Jaewon Royce Choi

Joanna Strycharz

Su Jung Kim

Theo Araujo

Ana Isabel Lopes

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