Mi Hyun Lee
Assistant Professor
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Mi Hyun Lee is an Assistant Professor at Northwestern University, USA. Her research primarily focuses on consumer behavior in digital advertising, online news amplification, and media consumption patterns. Recent publications include analyses of clickstream data related to pre-roll advertisement acceptance, visual attention in mobile ads, and the dynamics of cable TV cord shaving. Her work employs advanced methodologies, including machine learning techniques and dynamic linear models, to uncover insights into online media interactions.
Articles (7)
Collaborators (7)
sungho park
Seoul National University
Edward Malthouse
Northwestern University
Wonseok Oh
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K. Hazel Kwon
Associate Professor
Arizona State University
Jaewon Royce Choi
Assistant Professor
Louisiana State University
Su Jung Kim
Associate Professor
University of Southern California
Sang-Hyeak Yoon
Korea University
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