Jana Bowden

Macquarie University

Australia

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Articles (15)

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2025

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2025

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2024

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2024

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2023

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2023

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2023

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2023

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2023

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2022

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2021

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2021

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2021

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2020

Collaborators (8)

Leonie Tickle

Macquarie University

AUSTRALIA

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Vilma Luoma-aho

Visiting professor

IULM University

ITALY

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Syed Rahman

Macquarie University

AUSTRALIA

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Jamie Carlson

University of Newcastle Australia

AUSTRALIA

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Kaleel Rahman

Senior Lecturer

RMIT University

AUSTRALIA

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M. Sadegh Eshaghi

Lecturer

Australian Institute of Business

AUSTRALIA

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Abas Mirzaei

Macquarie University

AUSTRALIA

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Uthayasankar Sivarajah

UNITED KINGDOM

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Jana Bowden

Research Interests

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Articles (15)

Metaverse platform attributes and customer experience measurement

Metaverse customer experience

Purchase spillovers from the metaverse to the real world: The roles of social presence, trialability, and customer experience

Determinants of disengagement and negative customer engagement behaviour

Towards a typology of negative engagement behavior in social media

When media matters: the role of media richness and naturalness on purchase intentions within influencer marketing

Consumer well-being (CWB): conceptualisation, contextualisation and a research agenda

Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior: a meta-analysis

Negative customer engagement behaviour in a service context

Blockchain Technology for Supply Chains operating in emerging markets: an empirical examination of technology-organization-environment (TOE) framework

Analogues of engagement

The four pillars of tertiary student engagement and success

Negative customer engagement in emerging markets: cognitive dimension

Consumer engagement within retail communication channels

Expanding customer engagement

Collaborators (8)

Leonie Tickle

Vilma Luoma-aho

Syed Rahman

Jamie Carlson

Kaleel Rahman

M. Sadegh Eshaghi

Abas Mirzaei

Uthayasankar Sivarajah

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