Vilma Luoma-aho
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Visiting professor
ItalyResearch Interests
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About
Vilma Luoma-aho is a visiting professor at IULM University, Italy. Her research areas encompass strategic communication, digital media frameworks, social media engagement behaviors, and public health communication. Recent articles reflect her interest in youth consumer behavior, public sector social media strategies, and the influence of social media on brand relationships.
Recent Grants
Grant: Close
#Agents - Young People’s Ambivalent Agency in Social Media (#agents)
Open Date: 2019-01-01
Close Date: 2022-12-01
Grant: Close
Strategic Communication of Russia
Open Date: 2019-01-01
Close Date: 2019-11-01
Grant: Close
Opening the Black Box of Content Marketing
Open Date: 2016-11-01
Close Date: 2018-05-01
Grant: Close
CoPassion: Turning hateholders into Faith-holders
Open Date: 2015-01-01
Close Date: 2015-06-01
Grant: Close
Research Project: Transparency of New Forms of Media Advertising Online
Open Date: 2014-01-01
Close Date: 2015-12-01
Articles (11)
Year:
2025
Year:
2024
Year:
2023
Year:
2023
Year:
2022
Year:
2022
Year:
2022
Year:
2021
Year:
2021
Year:
2020
Year:
2020
Collaborators (10)
Mark Badham
Senior Lecturer
University of Jyväskylä
Jari Salo
University of Helsinki
Jana Bowden
Macquarie University
Terhi‐Anna Wilska
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Hanna Reinikainen
University of Helsinki
Teck Ming Tan
Adjunct Professor (Docent) in Marketing
University of Helsinki
Chiara Valentini
Professor of Corporate Communication
Jyvaskylan Yliopisto
Adam Saffer
University of Minnesota
Essi Pöyry
University of Helsinki
Jaana Kari
Senior Lecturer
University of Jyväskylä
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