Jason Roos

Associate Professor

RSM Erasmus University
Country flagNetherlands

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About

Jason Roos is an Associate Professor at RSM Erasmus University in the Netherlands. His research areas focus on personalization and targeting strategies, compliance promotions, and the effects of digital content on news consumption. He has recently contributed to articles examining how to experiment, learn, and optimize personalization, as well as the design of compliance promotions and their impact on audience engagement.

Articles (3)

Year:

2025

Year:

2023

Year:

2020

Collaborators (4)

Ayelet Israeli

Marvin Bower Associate Professor

Harvard Business School

UNITED STATES
View details

Elea Feit

Associate Professor

Drexel University

UNITED STATES
View details

Aurelie Lemmens

Professor Dr. at Erasmus University Rotterdam

Erasmus University Rotterdam

NETHERLANDS
View details

Song Yao

-

UNITED STATES
View details
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