Jason Roos
Associate Professor
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About
Jason Roos is an Associate Professor at RSM Erasmus University in the Netherlands. His research areas focus on personalization and targeting strategies, compliance promotions, and the effects of digital content on news consumption. He has recently contributed to articles examining how to experiment, learn, and optimize personalization, as well as the design of compliance promotions and their impact on audience engagement.
Articles (3)
Year:
2025
Year:
2023
Year:
2020
Collaborators (4)
Ayelet Israeli
Marvin Bower Associate Professor
Harvard Business School
Elea Feit
Associate Professor
Drexel University
Aurelie Lemmens
Professor Dr. at Erasmus University Rotterdam
Erasmus University Rotterdam
Song Yao
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