Elea Feit
Associate Professor
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Elea Feit is an Associate Professor at Drexel University in the United States. Her research focuses on personalization and targeting within marketing, as well as incrementality experiments and advertising strategies. She has contributed to the understanding of consumer preferences and decision-making through various studies, including those on antibiotic use in dermatologic surgery and the impact of negative buzz on brand awareness.
Articles (6)
Collaborators (7)
Nadia Abou Nabout
WU Vienna University of Economics and Business
Alice Patania
Assistant Professor
University of Vermont
Fred Feinberg
Handleman Professor of Marketing
University of Michigan
Ayelet Israeli
Marvin Bower Associate Professor
Harvard Business School
Aurelie Lemmens
Professor Dr. at Erasmus University Rotterdam
Erasmus University Rotterdam
Jason Roos
Associate Professor
RSM Erasmus University
John Helveston
Assistant Professor
George Washington University
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