Jaylan Azer

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Lecturer in Marketing

University of Glasgow

United Kingdom

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Recent Grants

Grant: Close

Advancing engagement with a ‘digital tourist’ for the Scottish Tourism and Hospitality Sectors

Open Date: 2021-11-01

Close Date: 2022-11-01

Grant: Close

Reshaping engagement with a 'digital tourist' for the Scottish Tourism and Hospitality Sectors

Open Date: 2020-11-01

Close Date: 2021-10-01

Grant: Close

Small Research Grants

Open Date: 2017-10-01

Close Date: 2018-04-01

Articles (5)

Year:

2023

Year:

2022

Year:

2022

Year:

2021

Year:

2020

Collaborators (2)

Matthew Alexander

University Of Strathclyde

UNITED KINGDOM

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Lorena Blasco-Arcas

Full Professor

ESCP Business School

SPAIN

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Jaylan Azer

Research Interests

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Recent Grants

Articles (5)

Visual Modality of Engagement: Conceptualization, Typology of Forms, and Outcomes

COVID-19 vaccination: engagement behavior patterns and implications for public health service communication

Former customers’ E-WOM in social media platforms: An investigation of motives, network size and social ties

#COVID-19: Forms and drivers of social media users’ engagement behavior toward a global crisis

Negative customer engagement behaviour: the interplay of intensity and valence in online networks

Collaborators (2)

Matthew Alexander

Lorena Blasco-Arcas

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