Matthew Alexander

University Of Strathclyde

United Kingdom

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Articles (5)

Year:

2024

Year:

2023

Year:

2023

Year:

2022

Year:

2020

Collaborators (4)

Jaylan Azer

Lecturer in Marketing

University of Glasgow

UNITED KINGDOM

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Elina Jaakkola

Professor of Marketing

University of Turku

FINLAND

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Niklas Vallström

Kristianstad University

SWEDEN

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Lorena Blasco-Arcas

Full Professor

ESCP Business School

SPAIN

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Matthew Alexander

Research Interests

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Contact this professor

Articles (5)

Understanding and managing engagement journeys

Visual Modality of Engagement: Conceptualization, Typology of Forms, and Outcomes

Value co-destruction: Problems and solutions

COVID-19 vaccination: engagement behavior patterns and implications for public health service communication

Negative customer engagement behaviour: the interplay of intensity and valence in online networks

Collaborators (4)

Jaylan Azer

Elina Jaakkola

Niklas Vallström

Lorena Blasco-Arcas

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