Lorena Blasco-Arcas

Full Professor

ESCP Business School

Spain

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Lorena Blasco-Arcas is a Full Professor at ESCP Business School in Spain. Her research areas include consumer engagement, data science in management, and crisis communication, as highlighted in her recent articles. She has contributed significantly to understanding the role of consumer data in marketing and the dynamics of user engagement during global crises such as COVID-19.

Articles (6)

Year:

2023

Year:

2023

Year:

2022

Year:

2022

Year:

2021

Year:

2020

Collaborators (5)

Jesper Falkheimer

Professor

Lund University Samhällsvetenskapliga fakulteten

SWEDEN

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Matthew Alexander

University Of Strathclyde

UNITED KINGDOM

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Mats Heide

Lund University

SWEDEN

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Jaylan Azer

Lecturer in Marketing

University of Glasgow

UNITED KINGDOM

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Ana Reyes-Menendez

Universidad Rey Juan Carlos

SPAIN

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Lorena Blasco-Arcas

Research Interests

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About

Articles (6)

Visual Modality of Engagement: Conceptualization, Typology of Forms, and Outcomes

Leveraging user behavior and data science technologies for management: An overview

Crisis communication in service ecosystems: perspectives and future challenges

The role of consumer data in marketing: A research agenda

#COVID-19: Forms and drivers of social media users’ engagement behavior toward a global crisis

Organizing actor Engagement: A platform perspective

Collaborators (5)

Jesper Falkheimer

Matthew Alexander

Mats Heide

Jaylan Azer

Ana Reyes-Menendez

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