Jeff Bray
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Associate Professor Consumer Behaviour
United KingdomResearch Interests
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About
Jeff Bray is an Associate Professor of Consumer Behaviour at Bournemouth University in the UK. His research areas include consumer perceptions in online grocery shopping, factors influencing food source acceptance, and the health belief model related to dietary habits. He has published articles on topics such as ethics-related value acculturation among employees and the impact of national culture on retail loyalty. His recent work also explores technology's role in consumer communication and increasing vegetable consumption.
Recent Grants
Grant: Open
FoodMAPP
Open Date: 2023-03-01
Close Date: 2027-02-01
Grant: Close
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Waitrose Fellowship
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Hall & Woodhouse
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Articles (10)
Year:
2025
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2025
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2023
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2022
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2022
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2021
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2021
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2020
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2020
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2020
Collaborators (3)
Xavier Gellynck
Professor
Ghent University
Laure Saulais
Full Professor
Laval University
Djamel Rahmani
Technical University of Catalonia
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