Jingxian (Cecilia) Zhang
Assistant Professor
United StatesResearch Interests
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About
Dr. Jingxian (Cecilia) Zhang is an Assistant Professor at Mount St. Mary's University in the United States. Her research focuses on the dynamics of value co-creation in sporting events, examining factors such as residents' support, gratitude, and satisfaction through various analytical models. Recent publications include studies on residents' perceived impacts of sporting events and the moderation effects of tourists in motor racing contexts.
Articles (4)
Year:
2023
Year:
2022
Year:
2022
Year:
2020
Collaborators (5)
Dubravka Svetina Valdivia
Associate Professor of Inquiry Methodology
Indiana University Bloomington
Yosuke Tsuji
Professor of Marketing
Ritsumeikan University
Kevin Byon
Professor
Indiana State University
Wooyoung (William) Jang
Clinical Assistant Professor
Indiana University Bloomington
Paul M. Pedersen
Professor (Sport Management)
Indiana State University
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