Yosuke Tsuji
Professor of Marketing
Ritsumeikan University
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About
Dr. Yosuke Tsuji is a Professor of Marketing at Rikkyo University in Japan. His research focuses on event impact perceptions and sponsor-related behaviors, as well as the role of co-created value in fostering support for sporting events through gratitude. His recent publications contribute to the understanding of community engagement in marketing contexts.
Articles (2)
Year:
2024
Year:
2023
Collaborators (3)
Jingxian (Cecilia) Zhang
Assistant Professor
Mount St. Mary's University
UNITED STATES
Kevin Byon
Professor
Indiana State University
UNITED STATES
Paul M. Pedersen
Professor (Sport Management)
Indiana State University
UNITED STATES
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