Joan Llonch
Associate Professor
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About
Joan Llonch is an Associate Professor at Universitat Autònoma de Barcelona in Spain. His research focuses on consumer responsibility in sustainable consumption, the impact of ethnocentrism, and various aspects of integrated marketing communications (IMC) across different economies. He has authored several recent articles addressing issues such as environmental sustainability, strategic antecedents in IMC, and customer perspective analysis in SMEs. His work contributes significantly to the understanding of entrepreneurial orientation and performance, particularly in small and medium-sized enterprises.
Articles (7)
Year:
2025
Year:
2023
Year:
2022
Year:
2021
Year:
2021
Year:
2020
Year:
2020
Collaborators (6)
María-del-Carmen Alarcón-del-Amo
Universidad de Murcia
Pilar Lopez
Universitat Autònoma de Barcelona (UAB)
Vera Butkouskaya
Associate professor, Tutor
University of Barcelona
Josep Rialp
Universitat Autònoma de Barcelona (UAB)
Susanne Janssen
Erasmus University Rotterdam
Marc Verboord
Professor
Erasmus University Rotterdam
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