Joan Llonch

Associate Professor

University of Barcelona
Country flagSpain

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About

Joan Llonch is an Associate Professor at Universitat Autònoma de Barcelona in Spain. His research focuses on consumer responsibility in sustainable consumption, the impact of ethnocentrism, and various aspects of integrated marketing communications (IMC) across different economies. He has authored several recent articles addressing issues such as environmental sustainability, strategic antecedents in IMC, and customer perspective analysis in SMEs. His work contributes significantly to the understanding of entrepreneurial orientation and performance, particularly in small and medium-sized enterprises.

Articles (7)

Year:

2025

Year:

2023

Year:

2022

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Collaborators (6)

María-del-Carmen Alarcón-del-Amo

Universidad de Murcia

SPAIN
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Pilar Lopez

Universitat Autònoma de Barcelona (UAB)

SPAIN
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Vera Butkouskaya

Associate professor, Tutor

University of Barcelona

SPAIN
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Josep Rialp

Universitat Autònoma de Barcelona (UAB)

SPAIN
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Susanne Janssen

Erasmus University Rotterdam

NETHERLANDS
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Marc Verboord

Professor

Erasmus University Rotterdam

NETHERLANDS
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