Vera Butkouskaya

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Associate professor, Tutor

University of Barcelona

Spain

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Recent Grants

Grant: Close

Grand of I Doctoral Colloquium

Open Date: 2015-09-01

Close Date: 2015-09-01

Grant: Close

GRANT FOR TRAINEE RESEARCHERS IN DEPARTMENT OF BUSINESS OF THE UAB 2014/2015

Open Date: 2014-12-01

Close Date: 2017-12-01

Articles (8)

Year:

2023

Year:

2021

Year:

2021

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2020

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2020

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2020

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2020

Year:

2020

Collaborators (2)

María-del-Carmen Alarcón-del-Amo

Universidad de Murcia

SPAIN

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Joan Llonch

Associate Professor

University of Barcelona

SPAIN

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Vera Butkouskaya

Research Interests

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Contact this professor

Recent Grants

Articles (8)

Sustainable marketing activities, event image, perceived value and tourists’ behavioral intentions in the sports tourism

The impact of customer performance on IMC outcomes: firm size moderation in the inter-country context

The impact of customer performance on IMC outcomes: firm size moderation in the inter-country context

Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context

Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context

Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC)

Obstacles to Sustainable Entrepreneurship Amongst Tourism Students: A Gender Comparison

Obstacles to Sustainable Entrepreneurship amongst Tourism Students: A Gender Comparison

Collaborators (2)

María-del-Carmen Alarcón-del-Amo

Joan Llonch

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