Carla Martins
Has grant
Invited Professor
PortugalResearch Interests
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About
Carla Martins is an Invited Professor at Universidade Católica Portuguesa - Católica Porto Business School. Her research areas focus on e-commerce challenges, consumer behavior, brand perceptions, and digital marketing strategies. Recent articles include studies on barriers to e-commerce in Portugal, consumer guilt proneness, and the impact of brand-cause fit in cause-related marketing. She also explores engagement motives with sports brands on social media platforms.
Recent Grants
Grant: Close
TOWARDS THE DEVELOPMENT OF COMMUNITIES ORIENTED TO SERVICES
Open Date: 2009-02-01
Close Date: 2013-01-31
Grant: Close
Avaliação de Escolas Secundárias Portuguesas através de Data Envelopment Analysis (DEA)
Open Date: 2006-05-01
Close Date: 2007-05-01
Articles (5)
Year:
2025
Year:
2024
Year:
2021
Year:
2020
Year:
2020
Collaborators (3)
Joana Machado
Associate Professor
Universidade Católica Portuguesa
Monika Hajdas
PhD, researcher, lecturer
Wroclaw University of Economics and Business
Joanna Radomska
assistant professor
Wroclaw University of Economics and Business
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