Jörg Henseler

About

Professor Jörg Henseler is a faculty member in the field of Product-Market Relations at the University of Twente in the Netherlands. His research focuses on various aspects of brand equity, product innovation, and customer delight, as evidenced by his recent publications. He explores innovative methodologies such as structural equation modeling and human-AI co-creation frameworks to enhance understanding in his field. His work contributes significantly to both academic literature and practical applications in marketing and product development.