Prof. Dr. Ellen Roemer

Professor

Ruhr West University of Applied Sciences

Germany

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About

Prof. Dr. Ellen Roemer is a Professor at Ruhr West University of Applied Sciences in Germany. Her research primarily focuses on consumer behavior, particularly in the context of technologies in retail and the adoption of electric vehicles. Recent articles highlight her expertise in structural equation modeling and the impact of social signals on technology adoption.

Articles (8)

Year:

2024

Year:

2023

Year:

2022

Year:

2021

Year:

2021

Year:

2021

Year:

2020

Year:

2020

Collaborators (3)

Andrea Masini

Associate Professor

HEC Paris

FRANCE

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Gabriel Cepeda

Full Professor of Management

Universidad de Sevilla

SPAIN

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Jörg Henseler

Professor of Product-Market Relations

University of Twente

NETHERLANDS

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Prof. Dr. Ellen Roemer

Research Interests

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Articles (8)

The link between consumer-facing technologies and customer experience in physical retail environments: a critical literature review

The choice of structural equation modeling technique matters: A commentary on Dash and Paul (2021)

The dynamics of electric vehicle acceptance in corporate fleets: Evidence from Germany

HTMT2–an improved criterion for assessing discriminant validity in structural equation modeling

HTMT2–an improved criterion for assessing discriminant validity in structural equation modeling

How do Social Signals Foster the Adoption of Battery Electric Vehicles in Corporate Fleets? A Multilevel Framework

What is love? Exploring the meaning of brand love and its role in determining brand loyalty

Are They All Equal? Uncovering Adopter Groups of Battery Electric Vehicles

Collaborators (3)

Andrea Masini

Gabriel Cepeda

Jörg Henseler

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