Kellen Mrkva

Assistant Professor

Baylor University

United States

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About

Dr. Kellen Mrkva is an Assistant Professor at Baylor University, specializing in consumer behavior and decision-making processes. His research areas include choice architecture, environmental risk perception, and the influence of emotion on judgment. Recent publications explore topics such as app adoption, disparities in consumer knowledge, and the effects of attention on mental simulation. He is based in the United States.

Articles (7)

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2023

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2021

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2021

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2020

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2020

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2020

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2020

Collaborators (2)

Simon Gaechter

Professor

University of Nottingham

UNITED KINGDOM

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LEAF VAN BOVEN

University of Colorado Boulder

UNITED STATES

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Kellen Mrkva

Research Interests

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Articles (7)

Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Mobile Apps

Do Nudges Reduce Disparities? Choice Architecture Compensates for Low Consumer Knowledge

Attention increases environmental risk perception.

Attention influences emotion, judgment, and decision making to explain mental simulation.

Moderating Loss Aversion: Loss Aversion Has Moderators, But Reports of its Death are Greatly Exaggerated

Above and beyond the content: Feelings influence mental simulations

Salience theory of mere exposure: Relative exposure increases liking, extremity, and emotional intensity.

Collaborators (2)

Simon Gaechter

LEAF VAN BOVEN

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