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Khalid Hussain

Assistant Professor

Sultan Qaboos University

Oman

Research Interests

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Articles (15)

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2026

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2026

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2026

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2025

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2025

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2025

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2025

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2024

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2024

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2024

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2024

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2023

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2023

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2023

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2023

Collaborators (6)

Aqdas Malik

Sultan Qaboos University

OMAN

View details

Maha K Al-Balushi

Head of Department

Sultan Qaboos University

OMAN

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Ali Tarhini

Associate Professor

Sultan Qaboos University

OMAN

View details

M. Laeeq Khan

Associate Professor

Ohio State University

UNITED STATES

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Muhammad Junaid

Associate Professor- Marketing

Korea University

SOUTH KOREA

View details

Mirza Mohammad Didarul Alam

Assistant Professor

Sultan Qaboos University

OMAN

View details

ApplyKite TwinLearns as you apply

Make your next move.

Prepare your application

Review drafts before you send them.

Khalid Hussain

Research Interests

Make your next move.

Articles (15)

From Love to Loyalty: The Role of Brand Compassion in Brand Relationships Among Fashion Consumers

Wisdom Under Pressure: The Dual Moderating Roles of Social Pressure and Price Consciousness in Green Advertising

Steady posts, stronger bonds? Examining posting consistency and follower engagement for content creators

Breaking the mold: how customer perceived innovativeness sets restaurants apart

AI in higher education: unveiling academicians’ perspectives on teaching, research, and ethics in the age of ChatGPT

Understanding user behaviors toward food delivery app services: the moderating effects of generation and usage frequency

Humanizing generative AI Brands: How brand anthropomorphism converts customers into brand heroes

A two-actor model for understanding user engagement with content creators: Applying social capital theory

From likes to luggage: The role of social media content in attracting tourists

Strategic University Positioning: Fostering Student Satisfaction and Well-being

Exploring audience engagement with ChatGPT-related content on YouTube: Implications for content creators and AI tool developers

Responsible leadership, organizational ethical culture, strategic posture, and green innovation

Gift recommendation systems: a review

Explaining the mechanism of brand hate: a mixed-method investigation using moderated mediation in emerging markets

What's in the box? Investigating the benefits and risks of the blind box selling strategy

Collaborators (6)

Aqdas Malik

Maha K Al-Balushi

Ali Tarhini

M. Laeeq Khan

Muhammad Junaid

Mirza Mohammad Didarul Alam

Make your next move.