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Maha K Al-Balushi

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Head of Department

Sultan Qaboos University

Oman

Research Interests

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Professors in Environmental Sustainability

Recent Grants

Grant: Close

Unlocking the Potential of Digital Media and Generative AI to Enhance Tourist Inflow in Oman

Open Date: 2025-01-01

Close Date: 2026-01-01

Grant: Close

The role of social media content creators in attracting tourists to Oman

Open Date: 2023-01-01

Close Date: 2024-01-01

Grant: Close

Cruise tourism and sustainable development in the coastal cities of Oman

Open Date: 2022-01-01

Close Date: 2023-01-01

Grant: Close

The influence of consumer characteristics on the intention to purchase counterfeits products

Open Date: 2016-01-01

Close Date: 2017-01-01

Grant: Close

The theory of planned behavior in country image

Open Date: 2014-01-01

Close Date: 2015-01-01

Articles (20)

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2023

Collaborators (7)

Irfan Butt

Assistant Professor

University of Toronto

CANADA

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Said Al Riyami

Associate Professor

Sultan Qaboos University

OMAN

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Khalid Hussain

Assistant Professor

Sultan Qaboos University

OMAN

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Ali Tarhini

Associate Professor

Sultan Qaboos University

OMAN

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Mohammad Soliman

Sultan Qaboos University

OMAN

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Muhammad Junaid

Associate Professor- Marketing

Korea University

SOUTH KOREA

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Mirza Mohammad Didarul Alam

Assistant Professor

Sultan Qaboos University

OMAN

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ApplyKite TwinLearns as you apply

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Maha K Al-Balushi

Research Interests

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Recent Grants

Articles (20)

Human vs AI-generated advertisements: What converts tourists into destination evangelists

Ethnocentrism and Travel Destination Selection

Brand Value and Locavorism in the Food Sector in Oman

AI-Driven Sustainable Marketing for Sustainable Tourism

What drives consumers to choose local brands in the beverage sector? The influence of brand awareness, authenticity, diagnosticity, and ethnocentrism

Capturing the role of environmental triggers in destination evangelism: tourists’ perspectives from Oman

Breaking the mold: how customer perceived innovativeness sets restaurants apart

Influencers of environmentally responsible behaviour in tourism destinations: The role of sustainable intelligence, DSR, and emotional solidarity

Beyond conventional adoption: new insights into AI facilitators in Higher Education Institutions

How Could Brand Image, Ethnocentrism, and Brand Attachment Impact Consumer Behaviour in the Service Industry: A Comparative Study

Artificial Intelligence and Destination Branding

From likes to luggage: The role of social media content in attracting tourists

Exploring Environmental Regulation Instruments and Their Impact on Eco-Innovation Practices Among SMEs: The Mediating Role of Environmental Orientation

Thriving in private family firms as a non-family employee: an empirical study

Digital Marketing for Cruise Tourism in Oman

Shifts in Tourism Knowledge

Factors predicting young consumers' purchase intention of non-deceptive counterfeit: evidence from Gulf countries

Strategic University Positioning: Fostering Student Satisfaction and Well-being

Unveiling destination evangelism through generative AI tools

The nexus between CRM and competitive advantage: the mediating role of customer loyalty

Collaborators (7)

Irfan Butt

Said Al Riyami

Khalid Hussain

Ali Tarhini

Mohammad Soliman

Muhammad Junaid

Mirza Mohammad Didarul Alam

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