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Muhammad Junaid

Associate Professor- Marketing

Korea University

South Korea

Research Interests

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Professors in South Korea Professors in Environmental Sustainability Environmental Sustainability professors in South Korea

About

Dr. Muhammad Junaid is an Adjunct Professor at Korea University, South Korea. His research interests focus on technology-driven sustainability, consumer behavior, and the intersection of artificial intelligence and marketing. Recent articles reflect his expertise in areas such as user engagement with content creators, the influence of social media on consumer intentions, and the implications of brand love and addiction on consumer behavior.

Articles (13)

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2026

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2026

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2026

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2025

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2025

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2025

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2024

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2024

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2023

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2023

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2022

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2022

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2022

Collaborators (4)

Maha K Al-Balushi

Head of Department

Sultan Qaboos University

OMAN

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George S. Spais

Hellenic Open University

GREECE

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Park Thaichon

University of Southern Queensland - Springfield Campus

AUSTRALIA

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Khalid Hussain

Assistant Professor

Sultan Qaboos University

OMAN

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Muhammad Junaid

Research Interests

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Articles (13)

Understanding responsible brand leadership in green hotels: role of uncertainty and green skepticism

Responsible AI, Responsible Brands: Promotion in the Digital Era

The Interplay of Tech‐Driven Sustainability, Consumer Wisdom, and Emotions in Luxury Consumption

Can technology-driven sustainability and CSR enhance consumers' happiness and well-being?

The Convergence of the Metaverse, Artificial Intelligence, and Marketing

Breaking the mold: how customer perceived innovativeness sets restaurants apart

A two-actor model for understanding user engagement with content creators: Applying social capital theory

Destination love and addiction: Insights from positive addiction theory

Havocs of social media fake news! Analysing the effect of credibility, trustworthiness, and self-efficacy on consumer’s buying intentions

Responsible leadership, organizational ethical culture, strategic posture, and green innovation

Brand love and brand addiction and their effects on consumers' negative behaviors

Brand love and brand addiction and their effects on consumers' negative behaviors

Consumer wisdom: a mindful connection between healthy food advertising and obesity prevention

Collaborators (4)

Maha K Al-Balushi

George S. Spais

Park Thaichon

Khalid Hussain

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