Khalid Mehmood

Ghent University

Belgium

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Articles (5)

Piloting personalization research through data-rich environments: a literature review and future research agenda

Year:

2023

Piloting personalization research through data-rich environments : a literature review and future research agenda

Year:

2023

Impact of Internet of Things on business policy : the mediating role of marketing intelligence capability

Year:

2023

Understanding digital marketing adoption in India: integrated by technology acceptance model (TAM) and theory of planned behaviour (TPB) framework

Year:

2021

The Role of Organizational Culture in Job Satisfaction and Turnover: A Study of Pakistani Employees

Year:

2020

Collaborators (2)

Arne De Keyser

Assistant Professor of Marketing

EDHEC Business School

FRANCE

Katrien Verleye

Assistant Professor in Service Innovation

Ghent University

BELGIUM

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