Ki-Joon Back

Associate Dean/Dr.

University of Houston

United States

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About

Dr. Ki-Joon Back serves as the Associate Dean at the University of Houston in the United States. His research areas focus on luxury hospitality services, customer engagement in the restaurant industry, and the application of artificial intelligence for big data analytics in hospitality. Recent articles authored by Dr. Back explore topics such as customer satisfaction in luxury hotel membership programs and the role of social media in enhancing customer experiences.

Articles (10)

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2022

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2022

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2022

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2021

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2021

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2021

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2021

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2021

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2020

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2020

Collaborators (4)

Minjung Shin

Assistant Professor

University of Houston

UNITED STATES

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Minwoo Lee

Associate Professor

University of Houston

UNITED STATES

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Jiseon Ahn

Hanyang University

SOUTH KOREA

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Hyekyung Park

Florida State University

UNITED STATES

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Ki-Joon Back

Research Interests

Explore related searches

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About

Articles (10)

The Loyalty Program for Our Self-Esteem: The Role of Collective Self-Esteem in Luxury Hotel Membership Programs

Luxury Hospitality Services: Editorial Comment

Why am I satisfied? See my reviews – Price and location matter in the restaurant industry

Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages

Integrating technology to service innovation Key issues and future research directions in hospitality and tourism

Artificial intelligence for hospitality big data analytics: developing a prediction model of restaurant review helpfulness for customer decision-making

Assessing restaurant review helpfulness through big data: dual-process and social influence theory

Exploring the roles of hotel wellness attributes in customer satisfaction and dissatisfaction: application of Kano model through mixed methods

Co-creation and integrated resort experience in Croatia: The application of service-dominant logic

Effect of Cognitive Engagement on the Development of Brand Love in a Hotel Context

Collaborators (4)

Minjung Shin

Minwoo Lee

Jiseon Ahn

Hyekyung Park

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