Kweku Adams

Associate Professor

University of Bradford School of Management

United Kingdom

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About

Dr. Kweku Adams is an Associate Professor at the University of Bradford School of Management, located in the United Kingdom. His research areas encompass cross-cultural adjustment, foreign direct investment, and the influence of digital technologies on strategic planning. Additionally, he explores the intersection of sustainable practices and corporate performance, with a focus on emerging market multinational enterprises.

Articles (15)

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2025

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2025

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2025

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2025

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2024

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2023

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2023

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2022

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2022

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2022

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2022

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2022

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2022

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2021

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2020

Collaborators (9)

Subhan Ullah

UNITED KINGDOM

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Ibrahim Elmghaamez

Lecturer in Accounting

Coventry University

UNITED KINGDOM

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Ghasem Zaefarian

Associate professor of marketing

Leeds University Business School

UNITED KINGDOM

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Honglan Yu

University of Huddersfield

UNITED KINGDOM

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Colette Darcy

Dean School of Business

National College of Ireland

IRELAND

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Thomas Garavan

IRELAND

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Ade Oyedijo

Lecturer in Operations and Supply Chain Management

University of Leicester

UNITED KINGDOM

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Waymond Rodgers

University of Hull

UNITED KINGDOM

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Qijun Zhou

Lecturer in Strategy and Operations

University of the West of England

UNITED KINGDOM

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Kweku Adams

Research Interests

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About

Articles (15)

Toward a person-centered approach to cross-cultural adjustment: comparing profiles between female and male expatriates

Uncovering the impact of digital technologies on strategising: Evidence from a systematic literature review

Home–country technological legitimacy in crowdfunding: The moderating role of positive psychological capital language

The Influence of German Development Cooperation on Foreign Direct Investment Decisions of German Investors

The impacts and outcomes of sustainable servitisation: A systematic literature review

Female board representation and coupled open innovation: Evidence from emerging market multinational enterprises

Competence and enterprise of management as drivers of early foreign listing of medium-sized emerging market multinationals (EMNEs) from Africa

Eco-environmental footprint and value chains of technology multinational enterprises operating in emerging economies

The diffusion of innovation theory and the effects of IFRS adoption by multinational corporations on capital market performance: a cross‐countryanalysis

Signalling the corporate brand promise to front-line employees: The role of learning and development in internal branding

Application of Algorithmic Cognitive Decision Trust Modeling for Cyber Security Within Organisations

Social and environmental practices and corporate financial performance of multinational corporations in emerging markets: Evidence from 20 oil-rich African countries

Assessing the Influence of Celebrity and Government Endorsements on Bitcoin’s Price Volatility

Multinational corporations and human rights violations in emerging economies

The contribution of human resource development managers to organisational branding in the hotel industry in India and South East Asia (ISEA): a dynamic capabilities perspective

Collaborators (9)

Subhan Ullah

Ibrahim Elmghaamez

Ghasem Zaefarian

Honglan Yu

Colette Darcy

Thomas Garavan

Ade Oyedijo

Waymond Rodgers

Qijun Zhou

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